Most gifts get opened once.
The paper comes off, she says how lovely, and by noon it's on the sideboard with the others. You've given that gift. So have I. The scarf, the candle, the nice frame with nothing in it yet.
A journal gets opened again the next morning, and the morning after that if she feels like it. This one has no printed dates, pages she can swap when they fill up, and a cover she keeps. The 50% off and the free charm got you here. This is the reason to give it.

