She'll want something good to write with.
Here's how it usually goes. She unwraps a beautiful journal, and she's touched. Then she goes to the kitchen drawer for a pen. It's from the dentist's office. It skips. She writes half a line, decides this isn't the moment and closes the book.
A good pen changes that first minute. It sits right in the hand, the line comes out smooth and she wants to keep going. That's why the ad shows the two together.

